So you’ve heard the term “blog” and you want to know what blogs are all about and do you have to have a blog on your website.
What is a Blog?
Before I answer the question: "Should my business, corporate or personal website have a blog, I would like to clarify what a blog is used for and what a blog can do for your website if you implement it properly and maintain it often?".
Like an online journal, a blog is a place to share your thoughts and knowledge on subjects related to your business, your hobby, your passions, your concerns, and so on thereby creating useful links to useful information. You can post and/or repost news and other announcements. You can use a blog to give a personal face and voice to your business, personal and environmental concerns and create a useful resource for your customers, friends and/or family making them want to revisit your Blog again and again. Blogs can also help you build your professional reputation and gain your customers' trust.
Blogs are also an essential component of a search engine optimization (SEO) strategy. When you have your own Blog on your website, you are in control of your message and you control the keywords, and the links. A blog provides you with the incentive to keep your content fresh and Google gives precedence to sites that continually update the content, including updating your Blog, on their web site. If you do not know by now, content, especially relevant content rules the day when it comes to SEO. SEO strategies start with fresh and relevant content. Good and relevant content helps users and gets shared, which is exactly what Google is looking for on a web site. Futhermore, you should always be aware of what Google's algorithm is - as of September 26th, 2013, Google implemented a new algorithm called Hummingbird, which will be discussed in more detail in an upcoming Blog in January 2014.
When you have control over the content, you have control over the links you choose to include both internally and externally in your Blog. Internally is likely the more important of the two. If this is done correctly, it will help the search engines understand exactly what is on your website. That is, you must link an important key phrase and/or question (i.e., semantic references (Google's algorithm Hummingbird wants to see semantic references) in your blog linked to a page on your website that is related to that phrase and/or semantic reference. Search engines will take notice of this aspect to be sure!
More Indexed Pages
As you continue to blog, every post is indexed on the search engines as a single page. This does not necessarily mean that more pages means a better ranking but it keep Google's robots on your site longer providing more variety in content.
One of the primary factors that search engines look for is back links. Is is often said that if a site has no back links then it is considered of no use. Whereas, if the site has many, many back links then Google will see your website and its content as being beneficial and worthwhile. It is important to remember; however, that link quality is extremely important. Links from unrelated or low quality web sites will be of no benefit and may actually hurt you. Whereas, links from high quality web sites, or social sites/networks related to your industry will be of benefit.
According to Wikipedia "Many blogs provide commentary on a particular subject; others function as more personal online diaries; others function more as online brand advertising of a particular individual or company. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic." Some blogs are created and used in a way that enables readers to leave comments in an interactive format. which in an of itself, is an important contribution to the popularity of many blogs.
Ultimately, most blogs are primarily textual, although some focus on art (sometimes referred to as art blogs), photographs (photoblogs), videos (video blogs or "vlogs"), music (MP3 blogs), and audio (podcasts). Microblogging is another type of blogging, featuring very short posts. In education, blogs can be used as instructional resources. These blogs are referred to as edublogs.
In February of 2011, there were over 156 million public blogs. In October 2012, there were aproximately 133.6 77 million blogs in existence worldwide. This begs the question, is a Blog necessary, useful and why?
Here are a number of subject areas related to Blogs that will be discussed over the coming months:
- Should my business, corporate or personal website have a blog?
- What are the benefits of a Blog?
- What different types of Blogs are there and what is the best for my business, hobby, personal interest web site, corporate web site and so on;
- What about their political impact?
- Impact on mass media;
- Legal and social consequences;
- Defammation or liability;
- Political dangers; and,
- Personal saftety.
If there are any particular interests that you have, please feel free to send DPG a request to include it in upcoming Blogs. We will be happy to work with you to flush out any concerns and/or interests that you may have related to Blogs on our website. In the final analysis, Blogs, if used correctly, are extremely useful and beneficial on your web site.
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